What is Tweed?

Tweed is a rugged woollen fabric known for its durability, warmth, and classic British charm. Traditionally woven in a twill or herringbone pattern and often dyed with natural colours, tweed has long been a favourite for country clothing — from jackets and coats to skirts and caps. Its rich texture and timeless appeal make it as practical as it is stylish.

How to Wash Tweed?

Check the label first: Most tweed garments — especially tailored pieces like coats and blazers — are dry clean only. Handwashing or machine washing can distort the shape and texture.

Spot clean minor marks: For small stains, use a damp cloth and a mild wool detergent. Gently blot rather than rub.

Freshen between wears: Hanging your tweed outside on a dry day allows it to air out naturally. Wool is naturally breathable and odour-resistant.

How to Dry Tweed?

Never tumble dry: Heat and friction can shrink the fibres and alter the structure of the garment.

Air dry flat or on a hanger: If your tweed has become damp (from weather or spot cleaning), allow it to dry at room temperature away from direct heat or sunlight.

Reshape while damp: Smooth out any wrinkles or folds to preserve the silhouette of the garment.

How to Iron Tweed?

Use a pressing cloth: Place a clean cloth between the iron and the tweed to protect the wool fibres.

Steam is your friend: A garment steamer or iron with a steam function on a low wool setting helps to relax creases without damaging the texture.

Avoid heavy pressing: Tweed has a natural loft — pressing too hard can flatten the weave and make it look shiny.

How to Store Tweed

Hang tailored items on sturdy, shaped hangers. This helps keep shoulders and structure intact.

Store in a breathable garment bag: Wool needs airflow — avoid plastic covers, which can trap moisture and lead to mildew.

Add moth protection: Natural options like cedar balls or lavender sachets will help ward off moths without the harsh smell of chemical repellents.

General Tweed Caring Tips

Tweed is designed to be tough — it wears in, not out. Avoid over-washing and let it rest between wears. Regular brushing with a soft clothes brush helps remove surface dirt and revive the nap. If your tweed gets wet in a downpour, let it dry naturally, then give it a gentle brush to bring it back to life.

With minimal effort, tweed rewards you with years of comfort, character, and classic good looks.